Apparel featuring the Cincinnati Bengals’ rallying cry, “Who Dey,” represents a significant aspect of the team’s brand and fan culture. These garments, typically t-shirts, often incorporate team colors, logos, and variations of the phrase. A common example includes the tiger head logo alongside “Who Dey” and the team name.
Such attire serves as a powerful symbol of fan loyalty and community, uniting supporters in their shared enthusiasm. Wearing this clothing allows fans to express their affiliation with the team and participate in a collective identity. The “Who Dey” chant itself has a rich history, originating in the 1980s and becoming deeply ingrained in the team’s traditions. This visible display of support can boost team morale and create a vibrant atmosphere during games and related events. The sale of such items also contributes to the team’s revenue stream and brand recognition.