This phrase describes a target audience unified by a shared desire: the acquisition of books. It encompasses individuals with diverse backgrounds, motivations, and reading preferences, united by their pursuit of literary rewards. An example could be a library’s summer reading program, aimed at encouraging participation from anyone hoping to earn a free book.
Targeting this broad group offers significant advantages. It fosters a sense of community among readers, potentially broadening literary horizons and promoting literacy. Historically, access to books has been a marker of social status and opportunity. Incentivizing book acquisition can empower individuals and contribute to a more informed and engaged populace. This approach resonates with a fundamental human desire for knowledge and self-improvement.