Certain words possess suffixes or terminal sounds that create a distinct and memorable auditory impact. Examples include terms ending in -ism (like magnetism), -esque (picturesque), or -ful (wonderful). The specific phonetic qualities of these endings, such as sibilance, resonance, or a combination of vowel and consonant sounds, contribute to their perceived “coolness.”
Effective word choice is crucial for clear communication and engaging an audience. Memorable word endings can enhance writing and speech, making them more impactful and aesthetically pleasing. This has been recognized throughout history, with poets and orators carefully selecting words not only for their meaning but also for their sound. The study of rhetoric emphasizes the persuasive power of language, including the deliberate use of euphony and impactful sounds.