Roper appliances, including washing machines, are manufactured and marketed under the Whirlpool Corporation umbrella. Whirlpool, a multinational home appliance manufacturer headquartered in Benton Charter Township, Michigan, acquired the Roper brand in 1989. Roper-branded appliances are generally positioned as a value-oriented option within Whirlpool’s portfolio.
This strategic brand positioning allows Whirlpool to offer a wider range of products at varying price points, catering to diverse consumer needs and budgets. The Roper brand, with its history dating back to the late 19th century, maintains a degree of name recognition and is often associated with practicality and affordability. This approach allows Whirlpool to leverage the established Roper identity while benefiting from the economies of scale and technological advancements associated with a larger corporate structure.
